Cadillac is a division of General Motors Company and markets luxury vehicles in the world. Cadillac’s markets are across 37 countries in the world, the primary ones being United States, Canada and China. Cadillac stands for it’s statement-distinctive, expressive and highly original. It is definitely not a series of “me too” vehicles and only markets premium cars. In 2012, Cadillac sold around 1,49,782 vehicles in the U.S alone. It is the second oldest American automobile brand after Buick.
Cadillac was founded in 1902 by Henry Leland from the remnants of Ford Company. General Motors bought the company in 1909. The brand developed three engines which became extremely popular and were accepted worldwide.Cadillac was the first volume manufacturer of a fully closed car in 1906. In 1912 Cadillac was the first automobile company to introduce ignition concept and lighting in vehicles. In 1966 the annual sales figures of Cadillac were over 192,000 units which was a stark increase of 60% worldwide. In 1968, the company sold more than 2,00,000 units.