Cadillac SuccessStory

Cadillac is a division of General Motors Company and markets luxury vehicles in the world. Cadillac’s markets are across 37 countries in the world, the primary ones being United States, Canada and China. Cadillac stands for it’s statement-distinctive, expressive and highly original. It is definitely not a series of “me too” vehicles and only markets premium cars. In 2012, Cadillac sold around 1,49,782 vehicles in the U.S alone. It is the second oldest American automobile brand after Buick.

Cadillac was founded in 1902 by Henry Leland from the remnants of Ford Company. General Motors bought the company in 1909. The brand developed three engines which became extremely popular and were accepted worldwide.Cadillac was the first volume manufacturer of a fully closed car in 1906. In 1912 Cadillac was the first automobile company to introduce ignition concept and lighting in vehicles. In 1966 the annual sales figures of Cadillac were over 192,000 units which was a stark increase of 60% worldwide. In 1968, the company sold more than 2,00,000 units.

In the late 60s the company introduced mandated safety features, energy absorbing steering columns, plush interiors, defined panel knobs, front shoulder belts and marker lights. 1n 1970, it introduced new luxury dimensions. Cadillac experienced record sales in 1973 and also in late 1970s. In 1980s it introduced brand’s first front wheel drive compact cars. Cadillac introduced world’s new design philosophy for 21st century known as “Art and Science”. The V8 engine introduced by Cadillac allowed cars to clock 65 miles per hour. The introduction of V8, V12 and V16 helped Cadillac to attain the “standard of the world”.