If you do what you’ve always done, you’ll get what you’ve always gotten. One of the oldest companies in the manufacturing of jeans and one of the first companies to make the blue jean was Levi Strauss & Co, founded in 1873 in California, United States. The story of the founder of the company Levi Strauss is full of innovation and creativity. He has been innovating with the clothing line from the beginning of the company. Levi was born in Bettelheim, Bavaria in the year 1829. After the death of his father, he moved to New York with his elder sisters.
The two older brothers of Levi Strauss were into wholesale dry goods business. Levi Strauss soon began to get involved in the business.