Chevrolet SuccessStory

Chevy is a popular automobile of America. The success story of this brand is not only inspiring, but constitutes some major learning of sorts. Chevrolet is the American automobile division of General Motors. Chevrolet is also called fondly as Chevy or Chev. It is the leading volume selling automobile brand of General Motors selling mainstream vehicles to the globe. Chevrolet today is world’s fourth largest automobile brand and is known for durability, performance and incredible value for money. Chevrolet’s very early adoption of landmark technologies helped it stand apart from other leading brands and sustain in the market. Few designs of Chevrolet have become the icons of American culture.

Louis Chevrolet along with William C Durant founded the Chevrolet Motor Company, November of 1911 in Detroit. 1920s, 1930s and 1940s witnessed the stiff competition between Chevrolet, Ford and Plymouth. They were also known as the “Low priced three”. In 1950s and 1960s, Chevrolet occupied a significant position in the market of America. In 1960s and 1970s the Deluxe Impala series of Chevrolet became one of America’s best-selling line of automobiles in the history of automobiles. Few of the noteworthy series of Chevrolet vehicles were Series C Classic Six, Series-D, Roadster, Tourer, Standard six, Corvette, Corvair and Chevrolet Volt. In 2005, Chevrolet re launched the Chevrolet Marque in Europe.

Chevrolet operates from over 140 countries. In 2011, it had a record of global sales of 4.76 million vehicles across countries in the world. Top three Chevrolet sales markets are United States, Brazil and China and India being in the 9th position in the list of global sales of the brand. Chevrolet vehicles include sub compact, compact, mid size, full size, sports car, muscle car, concept car, experimental car, MPVs, SUVs, crossovers, trucks and vans. Chevrolet Volt is the world’s first mass produced electric vehicle with gasoline powered extended range.