As an entrepreneur the moment that light bulb hits is one of the best feelings of excitement and adrenaline. However, after the excitement fades away we begin to realize we need to get to work.The first thing that has to be done when starting a new business is to create a vision for the company. The definition of vision in business is as follows, “An aspirational description of what an organization would like to achieve or accomplish in the mid-term or long-term future. It is intended to serve as a clear guide for choosing current and future courses of action.”After we create the vision we can begin to craft the strategy to see it come to fruition.
However, how do we put together a vision that is motivating enough to push through all the obstacles that face start-ups and overcome the high failure rate of new businesses? We must create a vision around our values and the values of the company. Ask yourself, what matters to you? What do you stand for? What do you want the company to stand for? What impact do you want to make in your industry? How do you intend to add value to the consumer? Your values need to inspire and give you that fire to take action 10x what you think is required.