For a start up the initial hiccups regarding raising funds, finding customers and clients, and raising cash to keep business will keep you on the toes from day one. However, as the business starts to tide over the these troubles, the presence of big competitors would be a challenge to overcome for your venture to achieve growth. Anywhere you go, customers may be inclined to talk about the big brands that are already offering solutions or products.
However, you must realize that at one point of time all the big brands were startups and they also faced competition or introduced a totally new idea and established a market for it.
Here are 5 ways startups can compete with majors