Tissot Success Story

Name : Tissot
Founded : 1853
Founder : Charles-Felicien Tissot,
Charles-Emile Tissot
CEO : Francois Thiebaud
Industry : Fashion & Retail
Sector : Private
Country : Switzerland
Website : www.tissot.ch

A Brief Profile

A sign of style and elegance, Tissot is a luxury Swiss watch making company headquartered in Le Locle in Switzerland. The company that bought a new era in the watch making industry by bringing the first pocket watch was founded by Charles Félicien Tissot and his son Charles Emile Tissot in 1853. Since the company’s inception, Tissot watches have become a signature of rich elegance and style.

Operations

francois thiebaud   ceo tissot

Tissot bought a revolution in the watch market by producing the first pocket watch with two time zones in 1853. In 1858, Charles Emile moved to Russia and made huge profits by selling the watches in the Russian Empire. During 1929-1930, the company manufactured the first antimagnetic watch. With a brilliant move, Tissot merged with watch making company Omega in 1930 and till date, Tissot Omega watches are the most sought after watch by the collectors.

Tissot now operates in over 160 countries of the world having offices in over 16,000 locations. Tissot also renders its services in the timekeeping segments of various world championships, tennis and other sports events.

Trajectory

tissot founders

Tissot rose to success with its elegant collection of watches that have become an epitome of richness and style. Tissot is a member of ‘The Swatch Group Limited’ since 1983 which happens to be the largest watch producer and distributor in the world. Tissot is credited with the first manufacture of watches made of plastic, wood, stones and pearl.

These are some of the milestones on its road to success. Today Tissot is one of the leading sponsors for the Formula One Teams like Lotus, Renault and Sauber. Today, Tissot has succeeded in manufacturing highly touch sensitive watches with various functions like barometer, compass, altimeter and thermometer.

Unique Features

tissot unique features

As already mentioned, Tissot is a leading brand in terms of style and luxury. Tissot works with many international sports controlling bodies to develop more accurate timing systems. The company uses the latest available technology to enhance its timing accuracy. In sports, Tissot not only records the timing profile but also it analyzes the step by step performance data of the players. Perhaps, due to its highly acclaimed unique features, Tissot as a company and its watches have become a signature of ‘Timeless Style’.

Social Work

tissot

Tissot have contributed immensely to international sports bodies and events. It is the official timekeeper in world championships like that of cycling, motorcycling, ice hockey etc. Today, Tissot holds the time keeping responsibility of celebrated sports events like Asian Games, Commonwealth Games, and Indian Premier League etc.

Review

From a beginning in the Swiss Jura Mountains in the city of Le Locle, Tissot has maintained its tradition of elegance and rich signature. Various celebrities like Carmen Miranda, Elvis Presley, Nelson Mandela, Angelina Jolie, James Stewart etc. have been seen with Tissot watches in the personal and professional appearances.

Many internationally acclaimed sportsperson and film stars are the brand ambassadors for the company. As the company rightly puts it, a Tissot watch is ‘More than a watch’.

Interview with Francois Thiebaud, CEO of Tissot

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