Carrefour is a multinational retailer headquartered in France. It is the largest hypermarket chain in the world and is the 4th largest in the world. The major countries of its operation are Europe, Brazil, China, UAE, Saudi Arabia, and Qatar. The company started its operations in 1958 on the first day of the year. It converted to a chain of stores soon after its first outlet. Georges Plassat is the chairman and CEO of the company.
The group of Carrefour was the first in itself to open a hypermarket in Europe. The first supermarket was opened in France in 1968. In 1976, the company launched a private product line of 50 food stuffs including milk, biscuits and pasta. Carrefour followed different slogans all over the years from its foundation. The slogans have been different from France in other countries.