There’s really only one place that comes to mind when we think of world-class watches and that is Switzerland. And it wouldn’t be an exaggeration to say that Swatch, the largest watch manufacturing company of Switzerland, is responsible for this reputation that the country enjoys today. To say the least, the watch company has timeless lessons to teach, to watch makers all over the world.
Every Swatch watch is a masterpiece in its own way. They are loved all over the world with outlets in nearly fifty countries today. The company also manufactures components of watches along with luxury jewellery. Swatch is actually a merger of three of the biggest watch companies of the world that were all founded in Switzerland. Omega and Tissot, two of the finest and the oldest Swiss watch companies merged to form SSIH in the 1930. SSIH, in the year 1983 was in turn merged with ASUAG, a company that manufactured the parts. SMH, another merger in 1998, came to be known as the Swatch.