The first Gap store was started by Donald Fisher and his wife Doris Fisher in 1969. Donald was a real estate developer who was fascinated by the idea of selling apparel in chain stores. He was mainly looking to attract the young generation of buyers who were looking to buy cheap, comfortable and durable clothes like jeans.
His first store was placed close to the San Francisco University. He kept records in his stores so that youngsters may be indirectly attracted to buy the Levi Strauss jeans in his store. But soon he was on the verge of bankruptcy and had no other option but sell his stock at the lowest prices.