Definiteness of purpose is the starting point of all achievement. The same can be said for Rolex, one of the most powerful global brands in watch manufacturing.Rolex is very secretive about its inner working as compared to the other powerful brands in the world. The company has reached heights on its own. The CEO of the company said that he is proud to work in the most beautiful building of the company after Buckingham Palace.
The story of the company and its founder Hans Wilsdorf is quite intertwined. Rolex revolves around a single man’s passion that drove the company to such success. Even after the death of its founder, the company continues to work on his path and is the number one watch company in the world.