Founded in 1977, American Eagle Outfitters is a brand with their major target group between the ages 15 and 25. The company started off, focused primarily on casual and sportswear, including clothes, shoes and accessories needed for leisure wear and during sporting activities like hiking.
Setting up their outlets in malls, they did well enough to finally start off selling their own brand products at American Eagle Outfitters stores across United States and other countries. ?The company picked up sales moving up the ladder pretty fast. Within a decade they grew to 137 stores among which 37 were in the US. That was when they planned and executed some reorganizations in the management and product range which affected the company adversely during the start of 1990s.