Cadbury

Operations

Cadbury employs over 1000 people to work for it in Bournville. In 2014, its owner Mondelez invested a huge amount of £75 million in its production site.

Not to forget, Cadbury’s Bournville also houses Mondelez's Global Centre of Excellence for Chocolate research and development which in ardently means that any new range of Cadbury’s chocolate that is brought out, is first produced at this Birmingham site. The company in 2004 had 8 factories and 3,000 staff working under it.

Trajectory

Cadbury since its establishment in 1824 till the 1900’s, faced a lot of ups and downs but has stood tall against all odds. In 1854, they received a Royal Warrant as Queen Victoria’s manufacturer of cocoa and chocolate.

In 1905, the first ever Dairy Milk bar was launched, it was also the first ever time a company in Britain could mass produce milk chocolates. In 1969, Cadbury Schweppes was formed after the drinks company Schweppes was merged with Cadbury. In 2003, the brand was re-branded as Cadbury by rounding off the original name of ‘Cadbury’s’.

Unique Features

Biscuits made by Cadbury such as Cadbury Fingers are produced under the license of Burton’s Food. Cadbury also happens to own Fry's and Maynards and Trebor Bassett. 99 Flakes, an ice cream product based on Cadbury’s products are sold under the license of Frederick's Dairies.

Premier Foods is the label under which Cadbury chocolate spreads and cakes are manufactured and sold. But the Cadbury cakes were actually originally a property of the Cadbury Foods Ltd.

It has depots throughout the UK with its factories based in Moreton on the Wirral and Blackpole in Worcester. Cadbury’s other subsidiaries in London range from Cadbury US Holdings Limited, Cadbury Four LLP, Cadbury Two LLP, Cadbury One LLP to Cadbury UK Holdings Limited.

Cadbury has its branches worldwide, including in countries like Ireland where Cadbury Dairy Milk, Boost, Twirl and Flake are made, United States where a wide variety of products ranging from Chewing Gums to Bubble Gums are made. It also has branches in Australia, Canada, New Zealand and India.

CEO

Dirk Van de Put has been the Chairman and CEO of Mondel?z International since November 2017, succeeding Irene Rosenfeld. Under his leadership, Mondel?z, which owns Cadbury, has focused on revitalizing traditional packaged food brands. Van de Put has emphasized increasing advertising spend and empowering local marketing managers to drive growth. This strategy has led to improved financial performance, with organic revenue growth reaching 4.2% in the third quarter of 2019 and a 20% increase in operating profit for that year.

In a 2021 interview, Van de Put addressed concerns about Cadbury's acquisition, stating, "We made Cadbury stronger," highlighting the brand's enhanced health post-acquisition.

Van de Put's tenure has been marked by strategic initiatives aimed at strengthening Cadbury's market position and ensuring its growth within Mondel?z's global portfolio.

Social Work

Cadbury has more than made its mark in the chocolate manufacturing industry. It paved the way for social reform in its own way through its establishment of Bournville.

Markets

United Kingdom: As Cadbury's home market, the UK features an extensive product lineup, including exclusive items like the 850g Dairy Milk bar. The brand maintains a strong retail presence, with flagship stores such as the recently remodeled Cadbury shop in Bourneville, Birmingham, offering over 350 unique products.

Australia: Cadbury holds a substantial market share in Australia, offering a variety of chocolates tailored to local tastes. However, the region has experienced price increases due to rising cocoa costs, with standard chocolate blocks reaching $7.

India: Cadbury leads the Indian chocolate market, commanding a 40% share with its Dairy Milk brand. The company has expanded its portfolio to include biscuits, candies, and beverages, solidifying its status as a household name.

South Africa: In South Africa, Cadbury offers a range of products, including the popular Lunch Bar and Dairy Milk variants, catering to diverse consumer preferences.

Cadbury's global reach is supported by manufacturing facilities in over 10 countries, ensuring product availability across various regions. The brand's commitment to quality and innovation has solidified its position as a leading confectionery company worldwide.

Reviews

Against all odds and obstacles Cadbury in its own right has reigned supreme in the chocolate confectionery industry. Its one of the most reputed brands today.