Magento is an open source content management system for commercial websites. This concept was first invented by Varien Incorporation, a private company headquartered in Culver City of California. The company released its first version of the software on 31st March 2008 in the name of Bento. A major part of the company was sold by Roy Rubin to eBay, which today is the only owner of it. Now, the question arises as to what is the real use of Magento.This exclusive software has features like Wishlists, CMS system for static pages, Advanced searching, Layered/ filter navigation and more.
"Magento Co-Founder Roy Rubin "