Daniel Lubetzky

Daniel Lubetzky

Daniel Lubetzky

Daniel Lubetzky is a popular Mexican-American businessman and is best known as the CEO and founder of KIND Snacks and the KIND Movement. Lubetzky is also the founder of PeaceWorks Inc. as well as the PeaceWork Foundation’s ‘OneVoice Movement’ and is also the co-founder of Maiyet.

Early Life

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Lubetzky’s parents were a Mexican Jew and a Holocaust survivor. Lubetzky was born and raised in Mexico City where he studied in Hebrew, Yiddish, English and Spanish. While still in his teenage his family moved to the U.S. where he got his B.A. in Economics and International Relations magna cum laude from the Trinity University in San Antonio, Texas. He later studied abroad in France and Israel and also earned his J.D. from the Stanford Law School in 1993.

During his stint in the Middle East he developed good relationships with Palestinian and Israeli friends. The concept for PeaceWorks was realized during his time at the Trinity University in San Antonio, Texas where he wrote his more than 260-page thesis, ‘The Influence of Economic Factors in Resolving the Arab-Israeli Conflict’.

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After receiving his B.A. degree magna cum laude in 1990, Lubetzky worked for a summer for Tokyo-based Japan Counselors, a firm specializing in strategic marketing. Lubetzky later was a clerk for The Honorable Thomas R. Phillips, Chief Justice for the Supreme Court of Texas in 1991.

In 1993 Lubetzky got his J.D. from the Stanford Law School after which he worked at Sullivan & Cromwell as well as at McKinsey & Company for short periods of time. Lubetzky conducted research in the Middle East and later published ‘Incentives for Peace and Profits: Federal Legislation to Encourage U.S. Enterprise to Invest in Arab-Israeli joint ventures for the Michigan Journal of International Law. While working on his research in Israel Lubetzky was inspired to start the PeaceWorks Inc. in 1994.

Career

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Lubetzky started the PeaceWorks Inc in 1994 which is a ‘not-ONLY-for-profit’ business organization which has interests in peace as well as profit. He is also the co-founder of ‘Meditalia’ which was formed through the co-operation among citizens of the Middle East who were struggling everyday to survive in the war-torn regions. In 2002, after having researched extensively on new ways to amplify the voice of the common citizens in the distressed and war-torn Middle East since 2000, Lubetzky started the PeaceWorks Foundation’s OneVoice Movement with offices now in New York, London, Gaza, Tel Aviv and Ramallah.

Lubetzky became concerned about the choice of unhealthy and unappetizing snacks prevalent among kids in the U.S. that became dangerous causes for rising obesity and diabetes epidemic in America. In 2003, Lubetzky started the ‘KIND’ Snacks with the propagating motto of being ‘KIND to your body, your taste buds and your world’. Since its inception in 2003 till today KIND snacks have become the fastest-growing snack company in America.

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In 2010, Lubetzky co-founded ‘Maiyet’, a luxury fashion brand that aims to form partnerships with artisans and skilled workers from developing countries in order to make high-end and unique fashion products and accessories while being able to promote self-sufficiency and entrepreneurship.

Heights

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Daniel Lubetzky is known as the founder of KIND, the one-of-a-kind organization that promotes healthy snacking habits amongst the American children in order to decrease the alarming rate of increase of obesity and diabetes.

Philanthropy and Advocacy Initiatives

philanthropy and advocacy initiatives

OneVoice Movement (2002): Lubetzky co-founded this international grassroots initiative to amplify the voices of moderate Israelis and Palestinians seeking to end the conflict, aiming to build mutual understanding and peace in the region.

The KIND Foundation (2015): Established alongside KIND Snacks, the foundation's signature initiative, Empatico, is a video-conferencing and digital learning platform connecting classrooms worldwide. It enables children to explore their similarities and differences, fostering empathy and broadening their worldviews.

Feed the Truth (2017): Lubetzky launched this public advocacy organization to counteract the food industry's influence on food policy and public health, pledging $25 million to support its mission of promoting transparency and integrity in the food sector.

Frontline Impact Project (2020): In response to the COVID-19 pandemic, The KIND Foundation, in consultation with Project N95, created this platform to support healthcare and frontline responders by facilitating access to necessary resources, partnering with over 40 brands to reach more than 180,000 individuals.

Starts With Us (2021): Lubetzky initiated this movement to combat cultural polarization by promoting compassion, curiosity, and courage, partnering with figures like Jason Alexander, Mark Cuban, and Andrew Yang to encourage societal unity.

Ukrainian Student Scholarship Program (2022): In response to the Russian invasion of Ukraine, the Lubetzky Family Foundation announced a scholarship program for Ukrainian students studying in the U.S., launched in partnership with José Andrés and Garry Kasparov, to support education and promote democracy.

Builders Movement (2024): In a TED Talk, Lubetzky introduced this nonprofit global initiative aimed at reducing polarization and encouraging collaborative problem-solving, with support from Liev Schreiber, Katie Couric, and Lonnie Ali, to empower individuals to work together constructively.

Personal Life

Daniel Lubetzky is the son of late Roman Lubetzky, a Holocaust survivor and Sonia Lubetzky. He is married to Dr. Michelle Lynn Liebermann since March, 2008.

Awards

2023
Carnegie Corporation of New York's Great Immigrant Award
2005
King Hussein Humanitarian Leadership

An Inspiartional Conversation with Daniel Lubetzky