Nissan Story
Profile
Japan’s contribution in building of the modern world is humungous. Making some of the very first and finest automobiles is one of their niche. Among the great automobile companies that were born in Japan, Nissan made some really great cars and trucks from the very beginning of the 19th century.
Nissan Motor Company Ltd is today a reigning automobile company in the world, top third in Japan and top sixth in the world. It is the top-most seller of automobiles in the countries like China, Mexico and Russia. Along with its own name, the company also sells cars under the brand names Datsun, Nismo and Infiniti, all over the world.
History
Nissan was established as Nihon Sangyo in the year 1928.It was renamed as Nissan, the name that was used in the Tokyo stock market in 1930. In the very beginning, when YoshisukeAikawa founded the company, it was not completely into automobiles but instead made auto parts and consisted of Tobata Casting and Hitachi. Eventually, Nissan became a huge company that held 74 firms by the time of World War II to become Japan’s fourth biggest industry.
Trajectory
It was only in the year 1934 that DAT (the automobile company that made small cars and trucks) merged with Nissan. After the great collaboration, Nissan started making Datsuns, small cars that were a huge hit during the days of the war. Back in those times, the key to every Asian company’s success was collaborating with the west. Nissan was undoubtedly one among the few Asian companies which did that. Right after the first Datsuns were made, Nissan exported them to the South American countries and Australia in the year 1935. Since 1937, the company’s major machinery was supplied by Graham – Paige Company, an American establishment.
About a decade later, Nissan was under the control of occupation forces that seized the production units.By 1960, Nissan was back in full control of itself and was flourishing once again. New models of cars like the Bluebird, the Cedric and the Sunny were released and they were all instant hits in Japan and other countries. For a long time after that, Nissan ruled the world of automobiles.
Late 1990’s however, weren’t very good for Nissan and that’s when it decided to change things for itself by merging with Renault, the French car manufacturing company. Infiniti, the latest luxury car line that was produced by the companies together literally turned things around for Nissan.
Acquisition
On 20th October 2016, Nissan signed a deal to take over 34% stake in Mitsubishi Motors! The Japanese automaker is to invest a whooping 237 billion yen in becoming the single largest shareholder at mitsubishi Motors
Review
Today, Nissan is the biggest automobile manufacturing company in the world only after the likes of Honda and Toyota. It is presently the global maker of sports cars, luxury cars and trucks, supplying to the world. There are a lot of loyal fans the automobile brand had earned today, being the company that produced one of the very first cars of the world.
Imagine if Nissan would have taken a step back in the times of crisis. Keep going, is the motto!
- Full Name :
- Nissan
- Founded :
- 1933
- Founder :
- Masujiro Hashimoto
- CEO :
- Carlos Ghosn
- Industry :
- Automobile
- Sector :
- Public
- Country :
- Japan
- Website :
- http://www.nissan-global.com
