GoldieBlox is an American interactive toy company started by Debbie Sterling with the help of Kickstarter. It has a wide domestic reach as well as international market share in such a short period of operational time. It is an innovative toy company whose products are mainly focused on girls and are aimed at closing the gender gap in STEM – Science Technology Engineering Math – and make a revolution in the girls’ toy industry.
After noticing the vast gender gap in her Stanford University engineering class, Debbie Sterling decided to do something about it. She formed the plan to launch an interactive toy company mainly centered on providing basic science and math education to girls at a young age through innovative methods was formed.