The story of Malboro brand of cigarettes is rather long. It started long back during 1847 in England. The cigarettes were aimed at women smokers. It was the first cigarette brand introduced for women. Philip Morris International, manufacturers of Malboro stressed that the cigarettes were mild and hence they do not cause any health issues.
Initially the cigarettes were not a success, after sometime the company decided to change its strategy and introduce the cigarettes for the male customer base. The entire marketing strategy was changed and the advertisements now had a picture of a macho type male with a tattoo and a cigarette in hand. From then on there was no looking back for Malboro.