Taking an idea and converting it into one of the biggest and wealthiest prospects around the world is never easy. Couple that with the death of your father and a family business thrust into your hands, you can sell and bask with all the money that you make. But not if you are Dieter Schwarz, one of the most celebrated businessmen in Germany’s history.Europe is known to be very appreciative and accepting of discount retail. Dieter Schwarz’s father was a businessman who founded the company, the Schwarz Group, or Schwarz and Lidlto be exact.
Retail marketing in Germany was a sector that was slowly picking up and Schwarz with his knack of reading the market very efficiently as well as smartly, was able to get the best deals in terms of making his company grow.He knew that if he had to create an empire, he would have to do it on his own. So, he purchased the naming rights from the other partner of the empire, Lidl and began growing his empire under his own name.