Hublot, a Swiss luxury watchmaker belongs to the apparel and textile industry. An Italian called Carlo Crocco founded the company in 1980. Carlo was the scion of the Italian Binda group dynasty and he separated out in 1976 to create a new watch company. He moved to Switzerland, where he set up MDM Genève. Then he designed and distributed a stylish watch, which he named Hublot after the French word for Porthole. This watch sported the first natural rubber strap in the history of watchmaking. This rubber strap was a result of 3 years of intense research and development.