The De Beers Group of Companies is among the largest companies in Mining and Trading of Diamonds. Formed in 1888 by Cecil Rhodes, it was once the only company with monopoly and monopsony in diamonds business. Even now, they control 35% of the diamond business in world’s rough diamond production. They do
A Diamond is Forever: is the company slogan, and they’ve themselves been since forever, almost. They have headquarters in Luxembourg, Luxembourg.
The name De Beers was taken from the name of two Dutch settlers - brothers Diederik Arnoldus De Beer (December 25, 1825 - 1878) and Johannes Nicolaas De Beer (December 6, 1830 - June 20, 1883). Their owned farm in South Africa – Vooruitzicht (Dutch: Outlook) caught the interest of British Government, which they sold to them on July 31 1871.