They say that a cat has nine lives. Puma is one cat that needs no extra lives- the brand practically dominates in Sports clothing and accessories industry. Puma products have been used throughout the ages by some of the best and most talented athletes the world has ever seen.
Puma started with modest perseverance. The journey began with two brothers with a talent for making sports performance enhancing shoes. Rudolf and Adolf Dassler founded Dassler Brothers Shoe Factory in 1924 Their first major break was in the 1936 Olympics when world class athletes sported Dassler spikes and won gold medals. Puma was founded by Rudolf Dassler in 1948 and the assets from old business were divided equally between the brothers. The same year, Puma also launched its first football boot- The Atom. Puma’s first major contribution to the football world was in 1952 when it released the Super Atom- first football boot with screw in studs. In the later years, the company developed enhanced version called Brasil. This attained international glory when the Brazilian team won the 1958 World Cup in Sweden sporting Puma shoes.
In the 1960’s Puma became famous for advanced production technique of vulcanization (a technique which bonds the sole and shaft of the shoe). This led to a more enhanced performance. The ‘60s saw world famous athletes like Pelé and Portuguese football star Eusebio winning events and Puma was continuously in the spotlight. Puma’s world famous jumping cat logo - introduced to the world in 1967- was the brainchild of a cartoonist from Nuremberg, Lutz Backes. This logo was amended in 1979 to a puma jumping across the corner of the word PUMA. This is now seen on all Puma shoes and apparel and is a mark of quality and superb attention to detail.