Lately, All Nippon Airways is making news and that isn’t due to it incorporating some innovative new technology, as one might suspect from a Japanese company. It is because ANA has planned new livery for its new Boeing 787 Dreamliner. The plane will take design inspiration from the iconic R2-D2.
Any entrepreneur worth his salt is going to applaud the move for the sheer advertising genius of it. This might just be what the airline needs to propel itself forward. Banking on the immense popularity of Star Wars, ANA allowed one of its planes to be a giant billboard for a reason. It has now drawn attention of an international audience.
ANA began its story as a company running helicopters, airplanes and cargo planes domestically. It had two parent companies, Nippon Helicopters and Aeroplane and Far East Airlines. Until 1958, they two companies developed separately. Nippon Helicopters and Aeroplane running passenger services while Far East Airlines focused on cargo.