Have you read it yet? This is the question that popped back in 2005 when the founders Steve Huffman and Alexis Ohanian were sitting in their room at the hostel of University of Virginia. Little did they know then that the world shall be using this statement to refer one of the biggest online communities of all-time?
Reddit is a content aggregator. Users can freely upload their articles, images and links directing to their content or their favourite website. They can also share their opinion over a piece of shared content by commenting and voting. The simplicity of the registration process that does not even require an email id has gained popularity amongst its users. This feature not only respects and maintains user privacy but also helps gain first hand user data.
Being a content site, Reddit has paid special attention to the usage of user friendly terminologies to build engagement. ‘Redditors’ are the users on Reddit.com. ‘Subreddits’ are similar to playlist on YouTube. A user can create a subsection of individual topics on the website. ‘Reddiquette’ is a casual word for following the rules of engagement on Reddit set by the users themselves. ‘Give Gold’ is an expression to gift gold membership to an outstanding content provider. ‘NSFW’ is a term coined by Reddit for articles that are ‘Not Safe for Work’ or anyone around who shouldn’t see what you are up to.