Jose Luis Cutrale Success Story

Jose Luis Cutrale is one of the biggest orange juice suppliers across the globe. Jose owns juice brands not only in Brazil, but also in Florida. He is a major supplier of orange juice concentrate to leading American brands like Simply Orange and Minute Maid, both of which belong to the world leader Coca Cola.

He is also a board member at Coca Cola Femsa SAB, a Mexican franchise of Coca Cola, biggest franchise of Coke around the world. Cutrale controls 30% of the annual $ 5 billion orange juice market worldwide.

Cutrale’s family has been involved in the business of oranges for more than 100 years now. Today, Cutrale also invests actively in other industries and areas, such as soy plantations, commodities trading etc. Despite tremendous success and wealth, he shies away from media, and has rarely made any public appearances.

He is married, and his two sons are also involved in their father’s business. Jose speaks French, Italian and English languages, and one of his close friends is Jeb Bush, the former governor of Florida. He received a letter from Jeb Bush when he purchased an Auburndale based orange juice factory in 1997 from Coca Cola. Cutrale has framed this letter, and treats it like a matter of pride in his office.

Jose Luis Cutrale had created an empire with Sucocitrico Cutrale Ltda applying sheer dedication. The company is perhaps the biggest company in the orange juice industry of the world. He own 7 factories, 6 out of which are in Brazil, and 1 in the US. He also owns 8 port terminals in Brazil, which together have made him one of the only few billionaires in Brazil.