Alexandre Soares dos Santos Success Story
Born on the 23rd of September 1935 Alexandre Soares dos Santos is a Portuguese billionaire. His major source of wealth is the retail industry. According to Forbes, Alexandre is the 1054th richest billionaire in the world and the 3rd richest man in Portugal. His estimated net worth is US$ 2.2 billion.
Not much is known about Alexandre’s childhood. However we do know that he completed his graduation from Colégio Almeida Garrett, Porto and he also has a studied law from the University of Lisbon.
After completion of his education, Santos began working for the Unilever group and went to Germany and Ireland. In the year 1968, he became the marketing director in Brazil.
In the year 1969 his father the founder of Jerónimo Martins Group passed away. Santos was forced to go back to Portugal, as he was a director in his father’s company. The group’s business consists of the Recheio and Pingo Doce chain stores across Portugal. By the year 1980 Santos had made the company a publicly listed one. He played the role of CEO in the organization and dedicatedly attended meetings, scommunicated with employees and ran through the company financials.
Santos purchased numerous other food companies, expanding the organizations portfolio. Santos has even expanded the brand to Poland, Netherlands and the United Kingdom. Biedronka is a local brand created by Jerónimo Martins Group and Santos in Poland. Eventually due to his old age, Santos has passed on the reigns of the family business to his son Pedro.
Santos began working for Uniliver in Germany and Ireland. After his father’s death Santos was forced to return to Portugal and take over the family business. Santos carefully and strategically expanded the family business and found business opportunities in the United Kingdom, Netherlands and Poland.
Currently Santos has handed over the reigns of the family business to his son Pedro. Pedro is the 4th generation of the family to run the business. Pedro began his career in the company at the age of 23 and over the decades has finally taken on the role of CEO
Not much is known about Santos’ personal life. However we do know that he is currently around 80 years old. He is married and has 7 children from his marriage. He was born in Portugal and continues to reside there. He also holds a Portuguese citizenship.
Santos has received the award of Order of Infante Dom Henrique in Grand Cross rank, he has also received Order of Entrepreneurial Merit and Order of Merit in the Grand Cross rank.