CBS is the acrononym for one of America’s largest television networks – Columbia Broadcasting system. CBS was primarly founded as a radio network in 1927 and later expanded it’s business to television broadcasting. Today, CBS has a diversified portfolio which includes radio stations, publishing, television, films, billboard advertising, and sports; and touches almost every space in the mass media spectrum. The company has its headquarters in New York, and runs its major operations and production facilities from New York City and Los Angeles.
CBS was founded by William S. Paley, who built an empire from the radio network to a powerhouse of media and entertainment in the United States. Paley recognised the potential of the radio business and changed the way the broadcasting industry operated, by bringing in network programming to his clients. He bought 16 stations from the Columbia brodcasting system to expand the radio business.