There are three channels that are considered the reigning kings of the news broadcasting industry in the United States - CNN is the oldest, Fox News is the youngest and MSNBC stands in the middle. For a long time, CNN’s reign over the market continued unchallenged. From the moment it started in 1980, no other news networks have been able to successfully threaten the CNN’s throne for many years.
In 1996, NBC formed a partnership with Microsoft to start MSNBC(Microsoft and National Broadcasting Company). At that time, NBC was, perhaps, the biggest TV Company in America and the partnership between the two had already started getting people curious.
In the beginning, it had technical and information technology leanings, obviously under the heavy influence of Microsoft. The software giant’s main goal for this venture was to test out information distribution systems through the networks online portal, msnbc.com. It had invested around $ 220 million in the company for a fifty percent stake.