Envato, the highest trading online digital marketplace.
This eco- system co- ordinates eight business sites that sell and hosts innovative stock assets for web designers like project files, Envato templates, audio, video, Envato themes, dynamic graphics, snippets of code, 3D models etc. With its headquarters based in Melbourne, the company was found in the year 2006 by Collis Ta’eed, Cyan Ta’eed and Jun Rung. Envato enables clients to connect with accomplished and highly skillful freelancers via Envato Studio. Moreover, Tuts+ anchors manifold video courses and tutorials to assist thousands of people around the globe.
The guiding principle behind the company is to enable people earn by practicing the kind of work they are passionate about as they state “When you can earn more than you could ever imagine by doing something that you love, it makes you proud of what you’ve achieved”. Envato Market is the home of multitudinous talented designers, developers, and creators. TheEnvato network includes sites like ThemeForest, GraphicRiver, CodeCanyon, VideoHive, PhotoDune, 3DOcean, AudioJungle and ActiveDen.
Envato’s Initial Stages and Achievements
Initially,Envato began as a lifestyle business. Ta’eed was raised in Papua, New Guinea. He then moved to Australia in order study Computer Science and Mathematics, where after few days Ta’eed became good friends with Jun Rung who was studying design at the same university. Ta’eed got so fascinated with designing that he diverted his focus on graphic design and started learning it with the help of online tutorials, design books, and magazines. This mode of learning became the inspiration of Ta’eed behind introducing Envato’s Tuts+. After few days, Ta’eed started the business of selling Flash Files on iStockPhoto which in turn yielded a fancy sum of $400 every month. This in turn striked in him the idea of incorporating “FlashDen” as one of those 8 Envato sites, a trading place exclusively mean for the Flash Files. Flash Den was successfully launched in the year 2006 but then in 2009, its name was changed to Active Den after a trademark claim from Adobe.
Initially, the company had no official technical co- founder thus they decided to recruit a skilled developer who can build the Flash Den’s fledgling version. After days of great efforts, the company’s first office was established at Cyan Ta’eed’s parent’s basement garage. In 2007, Vahid Ta’eed, brother of Colllis Ta’eed joined the venture as its fourth owner. Few days later the company launched its blog dedicated to freelancing and named it as “FreelanceSwitch” then a photoshop tutorial website was introduced called “Psdtuts+”.
A year later, two more sites were incorporated in this digital marketplace named, “ThemeForest” and “AudioJungle”, an exclusive trading place for audio and stock music. In 2009, the company introduced an online center of stock footage, video files and motion graphics called “VideoHive” and “GraphicRiver” meant exclusively for Stock Graphics. The venture launched “CodeCanyon” and “Photodune”in the year 2010 and the “3dOcean” in the year 2011, it hosted a wide range of 3D models and related accessories.