If you work online, you may have heard of 37Signals. Once a small website design firm and software developer specializing in collaborative tools for the web, this innovative company has grown into one of the greatest examples of 21st century business in the digital world. 37Signals was originally a website design studio, creating websites for major online retailers like Shopping.com. As the company’s client list grew longer and longer, its ability to serve clients through traditional project management channels shrunk and it focused on creating innovative solutions to its own problems as a business.
Basecamp was born out of this frustration with online business management. A full-featured application for online businesses and service providers looking to manage their own projects, the app included to-do lists, collaborative chat and management features, as well as a whole host of other perfect features for online businesses.