37signals SuccessStory

From Campfire, an online chat service for companies looking to communicate with their clients, to Highrise, a simple shared contact list designed to integrate with an assortment of management applications, the company has continued to innovate in ways that make the experience of working on the internet much more enjoyable. It’s this focus on improving an existing framework for work that’s made 37Signals such a unique and powerful success story. While Google and Microsoft took a swing at major changes in the way we do business, 37Signals created small solutions to a range of problems that affect people on the bottom as much as those on the top. The company’s immense success in the online software arena resulted in it being a hot talking point at Internet business conferences. From keynote addresses to new books about the way we do business online, 37Signals has continued to be a major topic of conversation. In 2010, the company released Rework, its guide to running an online business in an innovative, unique, powerful, and successful way.

From small beginnings to extreme levels of success, 37Signals proves that growth on the Internet doesn’t have to come at the cost of user satisfaction. Thrilled by the idea of investing in one of the Internet’s most important businesses, Amazon founder Jeff Bezos recently invested over $10 million in the online company.

Whether you’re a casual Internet user or a dedicated online professional, having a user-friendly Internet instead of a stuffy, profit-focused web is an important thing. Thanks to the innovation of 37Signals’ talented team and the company’s powerful outlook on the world of online business, the Internet is truly a better place. We, as users, should be thankful for the success of modern businesses like 37Signals.