Casio Computer Company, Limited is a Japanese electronics producer. This multinational giant stations its headquarters at Shibuya region of Tokyo. Begun as a calculator developer, Casio has in markets mobile phones, musical instruments, cameras, watches, clocks, office computers, printers, electronic stationaries and, of course, calculators.
Casio is a name well known in Asian markets. The operations of Casio in the continent helped many developing and under developing economies to depend upon Casio for electronic gadgets and related assistance. Musical instruments, watches, cell phones came from Casio with superior quality, which has made it, one of the most trusted brands. The company comprises of three divisions, namely the consumer division markets watches, calculators, clocks, musical instruments, electronic stationaries, cameras etc., which account for 82% percent of its sales, system equipment department of the company shares 14% of the sales, from where it markets office computers, cash registers, data projectors and rest 4% comes from Others division. Today the most attractive product line of Casio is their watches. The company is able to incorporate a lot of innovative features into its watches. G-Shock watches were hugely popular at a point of time and it is trump card with which Casio dominated the markets. Casio has 41 subsidiary firms. Also, it has associated with three more companies.