Amazon was started by the name Cadabra in 1994 by Jeff Bezos. It went online as amazon.com in 1995. What started out as an online bookstore today has turned out to become the largest online retailer on the planet. The company’s name Amazon has truly become as big as the amazon river from which it took inspiration.
What was it that made the difference and today makes Amazon accepted globally as the best place to buy goods online. It was the focus on the customer and correct prediction of future shopping trends that helped Amazon take the distinct edge and get ahead of its competitors. The initial business plan of founder Jeff Bezos was itself different from the others. At the start of the 21st century, when many of the e-companies couldn’t survive, it was Amazon that was leading the market from being a start up just a few years back. It was accepted that Bezos’ unusual plan worked after all.
Amazon soon started selling everything from music CD’s, software, tools, toys, sporting goods and and even groceries. But Amazon’s biggest invention was Kindle e-book which it launched in November 2007.