Just like the motorcar changed the world of transportation, the telephone changed the world of communications, and the computer changed the world itself, Apple Inc's iPod will be looked at many decades in the future as the turning point for the music industry. With its slick design and simple interface, it took MP3 players into a new realm of popularity.
In 2001, Steve Jobs held a private, invitation-only music event for members of the press and long-term Apple evangelists. In the presentation, he stood up on stage, pulled an unassuming device out of his pocket, and started talking about how it would forever change the way that the world listened to music.No one listened.
In fact, the technology industry laughed at Apple's first iPod, calling it an overrated device that was unlikely to catch on. With its Firewire-only transfer limitations and high price point, everyone from experienced journalists to gadget bloggers called the iPod a failed experiment in product design.