Tata Motors SuccessStory

TATA Motors Founder Ratan Tata

The company was founded in 1945 as a branch of Tata Group to manufacture locomotives. It collaborated with Daimler Benz AG, and constructed its first commercialized vehicle in 1954. The collaborated ended in the year 1969, after which the company entered the market of passenger vehicles in 1991.

With the launch of Tata Sierra in 1991, it became the 1^st Indian company to manufacture a competitive automobile on its own. In 1998, they launched Indica, and Tata Nano in 2008. In 2004, they acquired Daewoo Commercial Vehicles Company, and purchased the Jaguar Land Rover in 2008 from Ford. In November 2015, Lionel Messi became the company’s brand ambassador to endorse and promote Tata Motors passenger vehicles on a global level.

CEO

Marc Llistosella, born in 1967 in Cologne, Germany, is a seasoned executive in the automotive and commercial vehicle sectors. He holds degrees in Business Administration and Economics from the University of Cologne. Llistosella began his career in 1994 at Daimler-Benz AG, focusing on sales and strategy. He advanced through various roles, including Head of Strategic Planning and Asian Cooperation Projects at DaimlerChrysler AG from 2001 to 2004, and Head of Business Development and Strategy for Daimler Trucks between 2004 and 2006. From 2008 to 2014, he served as Managing Director and CEO of Daimler India Commercial Vehicles (DICV), where he was instrumental in launching the BharatBenz brand in the Indian market. He then became President and CEO of Mitsubishi Fuso Truck & Bus Corporation and Head of Daimler Trucks Asia from 2015 to 2018.

After his tenure at Daimler, Llistosella engaged in entrepreneurial ventures, including roles as an investor and board member at Vaionic Technologies GmbH, a startup specializing in electric drive systems, and Einride AB, a Swedish company developing electric and autonomous commercial vehicles. In October 2022, Knorr-Bremse AG announced Llistosella's appointment as CEO, effective January 1, 2023. In this role, he oversees strategy, communications, digitalization, IT, information security, security, and internal audit. 

Throughout his career, Llistosella has demonstrated expertise in technology, operations, sales, and strategy, with significant experience in the Asian markets. His leadership has been characterized by a focus on innovation and sustainable solutions in the transportation industry.

Joint ventures of Tata Motors

Tata Marcopolo is a joint venture between Marcopolo SA and Tata Motors, that is dedicated to building coaches and buses for Indian transportation system. Their low-floor city buses are widely in use in Delhi, Chennai, Kolkata, Chandigarh, Hyderabad, Coimbatore, Pune, Lucknow, Mumbai, Kochi, Agra, Bengaluru and Trivandrum. The venture’s manufacturing plant is situated in Dharwad.

Fiat-Tata is a venture between Fiat and Tata, with which the company produces branded engines, transmissions and passengers cars using Fiat’s technology of diesel engine.

Tata Hitachi is the joint venture between Hitachi and Tata Motors, through which the company produces construction machinery, construction equipment and excavators.

Major products of Tata Motors

Tata Ace, launched in 2005, was the first home-grown sub-one-ton mini-truck of India, and even turned out to be a huge success. The company also exports Tata Ace to South America, Europe and Africa. Tata 407, the LCV, was launched in 1986, and it has sold more than 500,000 units since then. In India, this model dominates 75% of the LCV market. Tata Bravo and Tata Prima Racing truck are other notable models of Tata Motors.

Tata Motors has recently unveiled Tata Hexa Crossover in 2015, which is an upcoming 6-seater crossover to be launched by 2016.

Electric Vehicles

Tata Motors, a leader in India's electric vehicle (EV) market, offers a diverse range of EVs designed to cater to various customer needs. Tata Motors, a leading automotive manufacturer in India, has significantly advanced its electric vehicle (EV) portfolio, offering a range of models that cater to diverse customer needs. Here's an overview of Tata's current and upcoming electric vehicles:

Tata Motors leads India's electric vehicle market with models like the Nexon EV, Tiago EV, and Tigor EV, offering ranges between 250 km and 315 km per charge. Their vehicles feature advanced Ziptron technology, ensuring robust performance and safety. Tata's comprehensive ecosystem, Tata UniEVerse, supports EV adoption through integrated solutions.