The “Golden Age of Advertising” is the period of 1960s, during which many innovative techniques in advertising were employed. Creativity and liveliness were at their peak. Until 1950s, advertising was described as “creative bullying.” Consumers would be mercilessly hammered on their weak spots.
The arrival of David Ogilvy on the advertising scene proved the power of storytelling. He wove mystery around the products being advertised to make them more appealing to consumers. The real advertising stars were Bill Bernbach and his team, which made Doyle Dane Bernbach advertising agency famous.
Print ads should be catchy and engaging because the window of opportunity is only so much. A funny idea breathes life into a print ad.