Priceline is considered to be one of the most remarkable success stories in recent years, having seen many upheavals during its lifetime.
The company was started by Jay S. Walker in 1997 and came online in 1998. Based out of Norwalk, Connecticut in the United States, Priceline’s now looking to be a 50 billion dollar company.
The company was an immediate success post launch. Priceline website allowed users to purchase airline tickets, book hotel rooms and rent cars, etc., at discounted rates by finding them the best deals. Nothing of the kind had existed to date and many customers were relieved to find a one-stop solution to all travel needs.