Etsy is a popular e-commerce website that deals in peer-to-peer (P2P) selling of handmade items. These also include exclusive and unique factory-manufactured vintage supplies as well. Etsy deals in a broad range of items, including those belonging to the art, clothing, photography, jewelry, beauty and bath products, knick-knacks and quilts as well as antique or vintage handmade toys.
The main aim of the e-commerce website is to allow a platform for sellers to display their personal-made items as seen at a traditional craft fair. By 2014, an estimated 54 million people were active users worldwide on Etsy as members. This allowed for more than 1.4 million sellers with nearly 20 million buyers. The company employed around 700 employees with around 29 million sales at the end of the year 2014.