Digitas SuccessStory

Digitas started off as an advertising agency with about 3000 employees and 28 offices in more than 18 countries. Initially headquartered in Boston, Digitas was also a member of the Publicis Group. It was also the owner of The Third Act – a platform for brand content and Prodigious Worldwide – a digital production company on the global level. Some of the well known advertising agencies like Zenith Optimedia, Starcom Media Vest and Razorfish are the sister concerns of Digitas. In the year 2013, the company merged with LBI to form DigitasLBI, which is an agency that deals with marketing and technology on a global platform.

History

Founded in the year 1980 by Michale Bronner, Digitas was originally named Eastern Exclusive. In the year 1990, when Mike Slosberg joined the company as the CCO, it was renamed as Bronner Slosberg Associates. The brand underwent a change of name a second time when Steve Humphrey became the president of the firm in 1992. It was then called Bronner Slosberg Humphrey Inc that was famously known as BSH. The organization became extremely successful and went on to be a top marketing agency in the United States. With the advent of digital marketing, Digitas has decided to make a foray into this field as well. This is when they came up with the idea of subsidiary and named it as Strategic Interactive Group. In the year 1999, the two organizations i.e. Bronner Slosberg Humphrey Inc and Strategic Interactive Group were merged together and the resultant company was named Bronner.com. However, within a short period of time the company was renamed Digitas.

Mergers

Digitas made a name for itself in the world of direct marketing as well as digital marketing. In the year 2007, the Publicis Groupe purchased Digitas and a small startup company called Dyante for $1.3 billion. This led to a major change in the reach of this organization. The company which had been primarily operating in US got a global acclaim after the acquisition and expanded into other countries like India, France, China, Singapore, Sweden, Brazil and Australia. In 2013, Digitas merged with LBI, another digital and technology marketing company and became DigitasLBI. The company now operates in more than 26 countries and has 40 offices in America, Asia, Middle East, Europe and Oceania, employing 6700 employees across the globe.

Achievements

Presently headed by Luke Taylor, who is the Global CEO of DigitasLBI, the company has a number of subsidiaries like Lost Boys, Sceneric, Engage, Kitcatt Nohr and Metadesign. They are involved in different types of digital marketing that include brand development, creative design, content development, market research, media planning, networking, SEO work etc. In the iMedia Agency Awards, 2015, along with some of the other large agencies of the world, DigitasLBI made it to the final list for “Agency of the Year” award. The company strives to make a difference in the field of digital marketing with its novel ideas.